Anticipated Launch and Availability

Apple is poised to enter the foldable smartphone market with its highly anticipated «Surprise and shine» event scheduled for September 9. This device, currently expected to be branded as the iPhone Ultra, represents a significant expansion into a new product category for the company. Despite the foldable market being established by competitors like Samsung, Apple’s debut is expected to significantly boost mainstream interest in the form factor.


While the unveiling is set for September 9, industry experts remain divided on the release schedule. While some sources suggest a staggered launch due to potential production constraints, analysts like Mark Gurman anticipate that the device will likely hit the market simultaneously or within weeks of the iPhone 18 Pro series. Following the event, pre-orders are projected to begin on Saturday, September 12.


Design and Display Innovation

Leaked details describe the device as having a compact, passport-style book foldable design. The hardware is expected to feature:

  • An internal display measuring approximately 7.8 inches.
  • A 5.5-inch external cover display.
  • An ultra-slim chassis, potentially measuring 4.5mm when open.
  • A specialized hinge mechanism designed to minimize the visibility of the screen crease.

To maintain durability while keeping the device lightweight, Apple is reportedly utilizing titanium construction. Furthermore, the design appears to favor Touch ID integrated into the power button rather than Face ID for the front-facing sensor.


Performance and Software Integration

Under the hood, the iPhone Ultra is expected to be powered by the A20 chipset, manufactured on a 2nm process. This jump in architecture should provide a significant balance of performance and thermal efficiency. To support advanced AI features, such as enhanced Siri capabilities, the device is rumored to include a minimum of 12GB of RAM.


Software-wise, the device will likely debut with a version of iOS optimized for multi-tasking and "app adaptability." Features such as a dynamic menu bar and a "Flex Mode"—similar to existing foldable interfaces—are expected to allow users to split the screen for concurrent tasks, such as gaming or media consumption.


Pricing and Camera Capabilities

The pricing for the iPhone Ultra remains a subject of intense speculation. Early estimates suggested a $2,000 entry point, though recent reports indicate a potential starting price closer to $2,199. This premium positioning aligns the device with high-end competitors in the foldable space.


Regarding photography, the foldable is expected to house a dual-lens rear camera system. Both the main and ultra-wide sensors are tipped to be 48MP, reflecting a focus on core image quality rather than excessive lens counts, which are often limited by the constraints of a thin, folding chassis.


The Branding Debate

While "iPhone Ultra" has become the standard internal and public-facing nickname, analysts continue to debate the final nomenclature. Some experts argue that the "Ultra" label carries specific weight in Apple's current product ecosystem, and the foldable's unique identity might lead to a different official name. Regardless of the final moniker, the industry is closely watching how Apple addresses the high cost of entry and the practical application of its first foldable hardware.